Achieving Clarity has a team of experienced professionals that can help your business devise and implement a marketing strategy. We will work with you to identify a clearly defined set of short, medium and long-term goals. Once the marketing strategy is agreed we will help you launch your campaign, as well as monitor its progress to ensure your goals are met.
There are now many marketing channels to consider. Digital Media has opened up many more avenues to reach potential customers. From Website Design, SEO ‘Search Engine Optimisation’ and Social Media, through to Sponsorship Arrangement, Content creation and PR ‘Public Relations’. Achieving Clarity are able to employ an extensive set of skills to assist all businesses.
Marketing strategies are unique to every business because every company faces different challenges, however, there are core disciplines to consider:-
Does your company have a brand that sets you apart from your competition and keeps you at the centre of your target market?
Achieving Clarity will assist you in putting the right Product / Service in the right Place, at the right Price, at the right time; but don’t forget to Promote!
Marketing budgets are often an after-thought, but you should plan your advertising budget and consider all online and offline media channels that will help you achieve your goals.
It is essential that any marketing strategy has measurable goals to ensure the channel you are using is being effective. It is not unusual to make vital revisions to your marketing strategy once data has been collated and analysed. One significant upside of Digital campaigns is the amount of data that can be harvested and put to great use.
Do not under-estimate the power of brand image. By keeping your image modern and your company message up-to-date, you can be better assured that you remain aligned and in-tune with your primary audience. This does not always have to be an extensive overhaul but we would encourage you to compare the impact of your visual identity to other successful brands in your industry. Perhaps it is time to make some visual changes?
Achieving Clarity work with many businesses who do not have an effective website. By ‘effective’ we mean visually stimulating, responsive across all devices and optimised for the search engines. Unless all these attributes are present then you will be missing out on winning business through your website.
Our small, yet highly skilled and experienced Digital team can assist you with the aesthetic appeal of your website. Our Graphic Designer will create a vibrant, elegant and professional look, that echoes your branding within an intuitive and highly functional layout. This provides the perfect platform and showcase for your products and services.
A responsive website allows potential customers to interact and engage with your website as intended by the designer, irrespective of the device it is being view on. There has been a significant rise in the number of people using tablets and mobile phones to access web content, so the design must flex and cater for these trends.
SEO – Search Engine Optimisation
This is a time consuming process for any website administrator to endure. The aim is to gain higher rankings in the search engines for your keywords and Keyword-phrases. Achieving Clarity have SEO experts who can help you with this daunting task. After a period of just three months you will see a significant and measurable increase in traffic to your website.
There is a raft of basic SEO practices that should be carried out. These we refer to as, ‘first-phase SEO’ and typically focus on, ‘on-page’ tactics such as well-formed text and optimised images. More advanced, ‘second-phase SEO’ would look towards, ‘off-page’ tactics such as broader Social Media, Adwords, PPC – ‘Pay-Per-Click’ and more recent forms of digital advertising such as Re-marketing.
Your Digital Footprint is a trail of your company’s information that can be found on the Internet. Information can be found among Websites and Social Media to directory listings and other ‘back-links‘. It is not unusual for poor quality, inaccurate information pertaining to your business to be widespread via data aggregators. Achieving Clarity will help you clean this all up.
It is important that you potential customers can find the correct information about your company, including phone numbers, E-mail addresses and opening times. Achieving Clarity are able to report on your current Digital Footprint and highlight areas that need to be improved.
Your Digital Footprint is vital to your Local Search Engine Optimisation as this system will rank you negatively if it detects disparity in the data it finds.
Social Media is now an undeniable force in the world of Marketing, but rules and regulations still apply and must be adhered to if you are to succeed.
There are many different Social Media platforms to consider, but not all will be relevant to your business. It is also important to ensure that your chosen platforms are regularly used and monitored. Remember, Social Media is a community-lead portal where you listen and share as well as speak!
Used correctly Social Media will help build your brand, increase your customer-reach and strengthen your SEO efforts. Used incorrectly and it could prove costly to your digital turnover.
One of the most important things about Social Media, is that it should be ‘Social‘. It should not be used to ‘shout’ sales patter to potential customers, instead, the content should be interesting and engaging.
Businesses can spend a considerable amount of money when advertising for new clients. In fact, you may already have a list of untapped prospects that have already shown an interest in your products or services. These potential customers could be hiding in your Social Media Feeds, E-mail Database or CRM ‘Client Relations Manager’ – all comprising of valuable information that could aid your marketing strategy.
Print is NOT dead! In fact some of the publications available today are very ‘targeted’, either by demographic or interest. Achieving Clarity can create adverts, write content and seek placement of press releases. Sponsorship Arrangements continue to be used within marketing strategies and we can help you find and secure Sponsorship Agreements, in-line with your brand and marketing strategy.
Kent Enterprise House
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